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Plain-language promise
Verify who is accountable before any identification is demanded. Then choose what happens next.
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GPRC explainer illustration
Global Privacy Rights Controls (GPRC) is a consumer-facing way to express, check, and enforce privacy rights in the digital world.
It is built on Digital Transparency Infrastructure (the market category) that enables privacy-enabling control (the outcome).
Most online “consent” happens after tracking has already started. That means the individual never gets a real choice.
GPRC flips the order:
This campaign focuses on v1.2 of DPTI: transparency privacy rights controls.
In practice, that means: